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It was only a couple of months ago that Shiny Media wrote about Panorama not acknowledging their writers:
http://www.shinymedia.com/2008/06/bbc_screws_br...
And last month The Guardian couldn't bring themselves to link to the Telegraph after Prince Charles spoke about GM crops:
http://www.guardian.co.uk/commentisfree/2008/au...
The stupid thing is it is so obvious, and I bet that more people have looked at backpackdave08's page than looked at any of the papers.
My view is simple, if you do the work you should expect credit. Use a CC licence if you want paying, or probably even better attributing.
I wonder if any of the organisations who ripped the video and put it in their own player have breached any laws? One for a Twitter question methinks.